Pricing is often the most critical and yet least optimized growth lever. Companies that manage pricing as a competitive advantage experience higher revenue, improved profitability and less customer friction. Are you ready to make your pricing more effective ?
The single-most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by a tenth of a cent, then you’ve got a terrible business. I’ve been in both, and I know the difference.
So Why Aren’t More Companies Focusing on Price?
Lack of internal expertise to analyze, chart a path and execute pricing initiatives successfully.
Not enough experience to model the implications of a price change and understand benefit vs. exposure.
Lack of available resources or internal misalignment of metrics and compensation.
Legislative constraints in the industry, requiring careful planning and execution.
Obtain a quick assessment of your basic pricing processes and understand where you stand against the best-in-class.
Hire experts to guide your team through business-critical pricing challenges, accelerating results.
Provide your team the gift of foresight, connecting them with experts who have seen it and done it. Expedite success and avoid the cost of learning through mistakes.
Virtual or in-person coverage of thought provoking topics related to pricing and profitability management.
By Enrico Sieni·Revify Analytics·July 2026·~13 min read Most price increases fail after the announcement — not because customers say no, but because companies quietly give them back. Research shows the
By Enrico Sieni·Revify Analytics·June 2026·~14 min read SKU rationalization is the disciplined review of every product you sell, judged on margin after cost-to-serve and on the role each item plays,
By Enrico Sieni·Revify Analytics·2026-06-24·~13 min read Marginal price is the price you set on the next unit or the next deal. Think of the spot order for extra volume, or
