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Pricing strategy for the mid-market

Find the margin your pricing is leaving behind.

Pricing Lever helps manufacturers, distributors and their private equity owners recover lost margin within weeks, then builds the pricing discipline and the team habits to keep it. Senior-led, fixed-fee, and working from the ERP data you already have.

DistributorsManufacturersPrivate equity & portfolio companies$10M–$1B revenue
Where price disappearsIllustrative price waterfall · % of list
100806040200 100−14.0−11.0−8.0−7.060.0 List price ???? Pocketprice
Gap between list and pocket price40.0 pts
Results

Customer successes

$1.7M

Lost price realization reclaimed in 12 months at a mid-market distributor

$1.6M

Margin protected in a manufacturer’s largest product category

15%

Gross margin lift on a distributor’s loss-making accounts, without losing the volume

$10M

Cross-sell pipeline found in a manufacturer’s own transaction history

Typical result: 100–600 bps of EBITDA improvement in year one, with the first gains in 30–60 days.All results →
Sectors we know from the inside
Industrial supply & MRO Building products Electrical Plumbing & HVAC Packaging Adhesives & chemicals Industrial components Cutting tools Safety & PPE And more…
Who we help

Built for companies with complex pricing.

As customer and SKU count increase, so does complexity. This is where we excel in finding you value.

Why pricing

What one point of price is worth to you.

Price is the only lever that drops straight to the bottom line. Move the sliders to see the effect on your business.

Added EBITDA per year
$1.0M
Increase in EBITDA
+10%
Added enterprise value
$8.0M

Assumes volume holds steady and the price improvement flows straight to EBITDA. Your Profit Diagnostic replaces these assumptions with your own transaction data.

Size my opportunity
How we work

Diagnose, stabilize, then build the capability in-house.

Every engagement starts with a fixed-fee diagnostic. You decide whether to continue after each phase, and early wins usually pay for the next one.

Phase 1

Profit Diagnostic

2–4 weeks
  • Data health check on your ERP export
  • Price, volume, mix and cost decomposition
  • Sized, ranked list of margin opportunities

A roadmap your CFO can sign off

Phase 2

Margin Stabilization

6–10 weeks
  • Floor, target and stretch price guardrails
  • Discount waterfall and deal desk workflow
  • Monthly pricing governance and dashboards

Typically 1–3 points of gross margin

Phase 3

Capability Building

10–14 weeks
  • Price elasticity and value-based pricing
  • Customer and product segmentation
  • Pricing playbooks and team training

Gains your own team sustains

See the full approach and engagement options →

Why Pricing Lever

Partner-led work, real analytics, no software project.

Partner-led, start to finish

The partner who scopes your engagement is the one who does the work, with no hand-off to a junior team. We have run pricing inside industrial companies, so we have owned the number, not just advised on it.

Change management, done before

New prices only pay off when sales, finance and leadership adopt them. We have led that change many times, across companies, countries and industries, and know where it goes wrong.

Analytics included

Elasticity models, discount waterfalls, customer segmentation and cross-sell analysis come with the work. No data science team needed on your side.

Works from your ERP export

SAP, NetSuite, Dynamics, Epicor, Infor or a custom system. No integration project, and first findings in 2–4 weeks.

Capability that stays

Guardrails, governance and playbooks your team runs after we leave, so the margin keeps compounding.

AI, applied with judgment

We show you where AI genuinely improves pricing decisions, where it adds risk, and how to build it into your pricing process without losing control of price.

Fits the CFO’s agenda

Your executive team has more than pricing on its plate. We advise CFOs and leadership on how to sequence pricing alongside the other initiatives already under way.

Big-firm rigor, boutique overhead

We run lean, so you get senior time at a price the large consultancies can’t match. For complex or niche pieces of a project, we bring in trusted boutique collaborators.

“Enrico took an antiquated pricing system and revamped it through a data-driven process that he personally conceived and led. It delivered the majority of the operating income improvement in a profitability turnaround for a $1.5 billion public company.”
Mike PeplinskiOwner and Principal, Assemblex Technologies
Insights

Practical pricing thinking, published every two weeks.

Start here

Know the size of your pricing opportunity in under a month.

Send a standard order-line export. We return a sized, prioritized list of margin opportunities and the first actions to take, for a fixed fee.

  • Where price is leaking, by customer, product and rep
  • How your price realization compares with cost inflation
  • Quick wins you can act on the same month
  • A phased roadmap with the dollar value of each step