Turning Loss-Making Customers into Margin: 15% Gross Margin Lift at a Mid-Market Distributor
Overview: Gross Margin Lift Playbook This case study shows how an elasticity-driven gross margin lift playbook produced a 15% gross margin lift on chronically loss-making customer-SKUs at a mid-market distributor — without triggering unacceptable volume loss. The gross margin lift was delivered by i