E.l.f. Beauty just gave every B2B leader a free clinic in price elasticity. August 2025: they raised prices a dollar across e.l.f. Cosmetics.
Originally published on the Revify Analytics YouTube channel.
E.l.f. Beauty just gave every B2B leader a free clinic in price elasticity. August 2025: they raised prices a dollar across e.l.f. Cosmetics.
Originally published on the Revify Analytics YouTube channel.





A few episodes back we walked through tariff pass-through — the KPMG survey, BRP’s $500M tariff crash. Originally published on the Revify Analytics YouTube channel.

Price volume mix analysis for manufacturers and distributors: break down what truly drove your results. By Enrico Sieni · Revify Analytics · 2026-08-25 · ~13 min read The short version.

On April 21, McDonald’s quietly did something most B2B companies still get wrong. Originally published on the Revify Analytics YouTube channel.