PepsiCo is cutting snack prices 15% after 3 years of raising.

https://www.youtube.com/watch?v=YxSZnCtQHPw In this Pricing Espresso, Enrico Sieni unpacks why PepsiCo's broad-based price increases destroyed volume while Coca-Cola's segmented approach grew net income. Originally published on the Revify Analytics YouTube channel.

Continue ReadingPepsiCo is cutting snack prices 15% after 3 years of raising.

Amazon’s 3.5% Surcharge Is a Pricing Tell — Here’s What Every B2B Leader Should Learn

https://www.youtube.com/watch?v=B1EjwwyJ-8o Amazon just added a surcharge. And the entire US shipping ecosystem copied within weeks. Originally published on the Revify Analytics YouTube channel.

Continue ReadingAmazon’s 3.5% Surcharge Is a Pricing Tell — Here’s What Every B2B Leader Should Learn